ARCHIVES

Get the latest industry insights.

Author: Lana Johnson

Freelance, Agency, or In-House: Which is Best for You?

In the dynamic and ever-evolving field of marketing, professionals can choose from several career paths, each offering unique opportunities and challenges. Among the most common career options are freelance, in-house, and agency marketing roles. Understanding the distinctions between these pathways is crucial for making an

Read More

Graduates: Navigating Today’s Job Market

As college seniors prepare to enter the workforce, they face a challenging job market marked by increased competition and cautious hiring practices. In a recent interview on “Here’s Your Money Briefing,” Wall Street Journal reporter Lindsay Ellis provided valuable insights and strategies for graduating students

Read More

Marketing Yourself

In today’s job market, simply submitting a resume and cover letter may not be enough to stand out from the crowd. Whether you’re a seasoned professional or just starting out in your career, developing a compelling personal brand can make all the difference in landing

Read More

Crafting Your Ideal Job Profile

Embarking on a job search can feel like stepping into a maze, with numerous paths and considerations to navigate. When you invest time to develop a clear understanding of your personal needs and wants, you’ll increase your job search confidence and success. In today’s competitive

Read More

Interview With Confidence

Embarking on a job interview can be both exciting and nerve-wracking. As you prepare to showcase your skills and experiences, there’s often one hurdle that stands out—the tricky interview questions. Fear not, for these questions are not roadblocks but rather opportunities to demonstrate your capabilities

Read More
How designers can leverage their portfolios in their job search

A Portfolio Checklist for Designers

In the competitive world of design, where creativity meets functionality, your portfolio is your calling card. It’s not just a compilation of your work; it’s a visual representation of your skills, personality, and experience. Your portfolio is the key to unlocking doors to exciting opportunities

Read More