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Author: Tim Jackson

Tell Your Story With Marketing Metrics

Earlier this week, I spent an hour with a colleague who is looking to find her next marketing opportunity. I’ve known Alex casually for 8 years. I knew Alex did ‘marketing’, but I didn’t know what she did with any kind of detail. We talked.

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Modern Marketing Excellence

Mirror, mirror on the wall, who is the ‘fairest marketer of all’? I wrote this blog to help you think about marketing in the broadest way and, by doing that, remind you of the context in which you practice your craft and share a framework

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Decoding AI’s Impact on Talent Acquisition

AI is such a hot topic and today, I’m exploring the impact of AI on recruiting. First, as a reminder, my team at Elevation Talent Group has two practice areas: human resources and marketing.  We are experts in recruiting and hiring in both spaces. We

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Ready For the 2024 Job Market?

If you’re in human resources, your manager is likely to ask you, “What’s with the job market and how will we better manage resource planning and recruiting in 2024?” If this sounds familiar, this blog post is for you. How’s the Job Market? We are

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A Fresh Approach to Problem Solving

Who doesn’t like a story about magic beans? In the 15 months my colleagues and I have posted blogs to this site, can you believe there have been no blog posts about magic beans? Me neither! Most of our blog posts present relevant and timely

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Your Team’s Social Contract

You want to improve your team’s performance? Of course. We all do. This blog offers you a time-tested tool that most of us take for granted – the social contract. What are your social contracts? Family? Classmates? Members of your management team? All levels of

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