Crushing a job interview requires more than just sprucing up your resume, LinkedIn profile, and/or portfolio. We talk every week with talented professionals who haven’t interviewed in quite some time and even if you’ve changed jobs in the last year or two, the job interview process continues to evolve. Employers want marketing/creative candidates who not only have the right technical skills; they’re placing more emphasis on soft skills and the ability to adapt to rapidly changing work environments.
Whether you’re interviewing for a contract or freelance role or a full time position, here are five essential tips to help marketers & creatives stand out in today’s interview process.
Research the Company’s Culture and Values
While understanding the company’s mission and products is crucial, modern employers want to know if you’ll fit into their workplace culture. A candidate who aligns with the company’s values is often more desirable than someone who simply has the right technical skills. Research the company’s culture through its website, social media, and employee reviews on platforms like Glassdoor. Look for clues about the company’s approach to collaboration, work-life balance, and innovation.
Tip: During the interview, don’t just answer questions—ask thoughtful ones about the company’s work environment, such as “How does your team typically communicate and collaborate?” or “What does success look like in this role?”
Be Ready for Behavioral Questions
In today’s interviews, it’s common to encounter behavioral questions designed to assess how you’ve handled challenges or solved problems in past roles. Employers use these questions to predict how you’ll perform in the future. Prepare by reflecting on your past experiences and thinking of specific examples that showcase your skills, such as teamwork, leadership, or adaptability.
Tip: Use the STAR method (Situation, Task, Action, Result) when answering behavioral questions. For example, if asked about handling a difficult client, you can explain the situation, what your task was, the actions you took to resolve the issue, and the positive results of your efforts.
Showcase Your Soft Skills
In addition to technical abilities, modern employers are placing greater emphasis on soft skills like communication, emotional intelligence, and adaptability. As work environments become more diverse and collaborative, these qualities are essential for thriving in any role. Be prepared to demonstrate how your soft skills have helped you succeed in past positions.
Tip: Instead of just listing these skills on your resume, share specific stories in the interview that illustrate your strengths. For example, talk about a time you had to lead a team through a challenging project or how you adapted to a sudden change at work. A great opportunity for this happens when you’re asked, “Tell me about yourself.” Here’s how to leverage this moment!
Be Comfortable with Technology
Many companies now rely on technology throughout the interview process, especially if you’re applying for a remote or hybrid position. From video interviews to digital assessments, being comfortable with various technologies is key. Familiarize yourself with popular video conferencing platforms like Zoom, Microsoft Teams, or Google Meet, and ensure your setup is professional and distraction-free.
Tip: Before a virtual interview, test your internet connection, camera, and microphone to avoid technical difficulties. Have a quiet, well-lit space ready, and ensure your background is free of clutter to make a good impression.
Follow Up with a Thank You Note
While it may seem like a small gesture, sending a follow-up thank-you note after the interview can set you apart from other candidates. It demonstrates professionalism, attention to detail, and genuine interest in the role. In your note, briefly mention a key point from the interview and reiterate your enthusiasm for the position.
Tip: Send your thank-you email within 24 hours of the interview. Keep it concise and personalized, highlighting something specific you discussed with the interviewer. BONUS: this article gives you additional post-interview steps you can take to make a lasting impression.
Successful interviewing is about more than just answering questions—it’s about presenting yourself as a well-rounded candidate who can adapt to an organization’s dynamic needs. By researching company culture, preparing for behavioral questions, showcasing soft skills, mastering the technology of virtual interviews, and following up thoughtfully, you can make a lasting impression and increase your chances of landing your dream job.
