If you’re a marketing or creative professional searching for your next opportunity, you’ve likely felt the frustration of applying online and getting lost in the shuffle. The truth is, many companies already have candidates in mind—or they’re filling roles through referrals, recruiters, or internal networks. While online applications have their place, relying solely on them often means competing with hundreds of other applicants for a single role.
So, how can you break through the noise?
The answer: stop applying cold and start connecting. The best marketing roles often go to professionals who get in early—before the job is even posted. By targeting companies strategically and building authentic relationships, you can tap into the hidden job market and land opportunities that others never even see.
Here are 10 smart, proactive ways to do just that:
1. Make a Target Company List
Start by identifying 10–20 companies you admire or would love to work for. Think beyond big-name brands—consider fast-growing startups, agencies, or mission-driven organizations that align with your skills and interests. Prioritize companies based on culture, industry, and location (if relevant). This list will become the foundation for your networking efforts.
2. Follow Companies and Employees on LinkedIn
Once you have your list, start following the companies and key decision-makers—especially those in marketing, HR, and leadership roles. Pay attention to what they post and share. Comment thoughtfully on their content to start building visibility and name recognition over time.
3. Find Mutual Connections
Use LinkedIn to discover who you already know (or who your contacts know) at your target companies. A warm introduction can go a long way toward getting your foot in the door. Don’t be afraid to reach out to your network and ask, “Do you know anyone at [Company Name]?”
4. Request Informational Interviews
Once you’ve identified someone you’d like to learn from, send a respectful message asking for a brief, 15- to 20-minute chat. Frame it as a chance to learn about their role or the company’s culture—not a request for a job. Many people are happy to share advice, especially if you come prepared with thoughtful questions.
5. Tailor Your Value Proposition
When you do connect with people, make sure you’re ready to clearly articulate your background, strengths, and what you bring to the table. Tailor your message to reflect what you’ve learned about the company and their goals. Demonstrating that you’ve done your research makes a strong impression.
6. Engage in Marketing Communities
Join local or national marketing associations, Slack groups, LinkedIn groups, or other online communities. Get involved by attending events, volunteering, or sharing insights. These spaces are goldmines for building relationships with people who often hear about open roles before they go public.
7. Share Your Expertise
Establish yourself as a thought leader by posting regularly on LinkedIn or writing blog posts. Share insights, trends, lessons learned from past roles, or industry predictions. You never know who’s watching—and showing up consistently builds trust and credibility.
8. Tap into Alumni Networks
Your college, former employers, or training programs likely have alumni who are working at your target companies. Reach out to them! A shared background is a great way to start a conversation, and people are often more willing to help fellow alums.
9. Partner with a Marketing Recruiter
Consider working with a recruiter who specializes in marketing roles, like Elevation Talent Group. The right recruiter will have deep relationships with hiring managers and know which companies are hiring—even if the roles haven’t been posted yet. Elevation Talent Group can also help you fine-tune your résumé and prep for interviews.
10. Follow Up and Stay in Touch
Relationships are built over time. After an informational interview or initial conversation, be sure to follow up with a thank-you note. Stay in touch by checking in periodically, sharing relevant articles, or commenting on their LinkedIn updates. Staying top of mind is key—when a role does open up, you’ll be one of the first people they think of.
Final Thoughts:
Job hunting doesn’t have to mean endlessly applying online and hoping for the best. By focusing your energy on building real relationships and strategically targeting companies, you’re not just increasing your chances of landing a role—you’re creating opportunities that align with your long-term career goals.
If you’re ready to make your job search more strategic and fulfilling, start by investing in your network. You might be surprised how quickly doors open when you focus on people, not postings.
