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Category: Marketing

Career Pathways in Email Marketing

Email marketing remains a cornerstone of digital marketing strategies, offering businesses a direct line to their audience. As the industry continues to grow, so do the career opportunities within it. Whether you’re just starting out or looking to climb the corporate ladder, understanding the career

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Partnering With a Recruiter to Hire Marketing Talent

In today’s fast-paced digital landscape, businesses must stay ahead of the curve to maintain a competitive edge. One of the most critical aspects of achieving this is having the right marketing talent on your team. However, finding and securing top-notch marketing professionals can be challenging

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Freelance, Agency, or In-House: Which is Best for You?

In the dynamic and ever-evolving field of marketing, professionals can choose from several career paths, each offering unique opportunities and challenges. Among the most common career options are freelance, in-house, and agency marketing roles. Understanding the distinctions between these pathways is crucial for making an

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Job Seeking + Games = Error Code

I often joke that there are two places where you can solve most problems: Nordstrom and the library. My adoration for the library grew when I learned that in addition to the typical offerings of books and movies, our local library also allows (free!) access

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Tell Your Story With Marketing Metrics

Earlier this week, I spent an hour with a colleague who is looking to find her next marketing opportunity. I’ve known Alex casually for 8 years. I knew Alex did ‘marketing’, but I didn’t know what she did with any kind of detail. We talked.

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Navigating Networking Nuances

Networking can feel uncomfortable, intimidating, or like swimming in uncharted waters for active job seekers. There are so many questions about how/when/where to do it right and a whole lot of conflicting information out there to confuse the subject more. For those that find networking

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