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Category: Marketing

Freelance, Agency, or In-House: Which is Best for You?

In the dynamic and ever-evolving field of marketing, professionals can choose from several career paths, each offering unique opportunities and challenges. Among the most common career options are freelance, in-house, and agency marketing roles. Understanding the distinctions between these pathways is crucial for making an

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Job Seeking + Games = Error Code

I often joke that there are two places where you can solve most problems: Nordstrom and the library. My adoration for the library grew when I learned that in addition to the typical offerings of books and movies, our local library also allows (free!) access

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Tell Your Story With Marketing Metrics

Earlier this week, I spent an hour with a colleague who is looking to find her next marketing opportunity. I’ve known Alex casually for 8 years. I knew Alex did ‘marketing’, but I didn’t know what she did with any kind of detail. We talked.

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Navigating Networking Nuances

Networking can feel uncomfortable, intimidating, or like swimming in uncharted waters for active job seekers. There are so many questions about how/when/where to do it right and a whole lot of conflicting information out there to confuse the subject more. For those that find networking

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Modern Marketing Excellence

Mirror, mirror on the wall, who is the ‘fairest marketer of all’? I wrote this blog to help you think about marketing in the broadest way and, by doing that, remind you of the context in which you practice your craft and share a framework

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Navigating Interviews: Dos & Don’ts

Searching for a new role is one of the top 3 most stressful periods of your life (along with moving and getting married). It isn’t something you do regularly, so it’s natural that you’re not an expert on resume writing, interviewing, choosing the right recruiters

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