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Category: Marketing

Modern Marketing Excellence

Mirror, mirror on the wall, who is the ‘fairest marketer of all’? I wrote this blog to help you think about marketing in the broadest way and, by doing that, remind you of the context in which you practice your craft and share a framework

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Navigating Interviews: Dos & Don’ts

Searching for a new role is one of the top 3 most stressful periods of your life (along with moving and getting married). It isn’t something you do regularly, so it’s natural that you’re not an expert on resume writing, interviewing, choosing the right recruiters

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Decoding AI’s Impact on Talent Acquisition

AI is such a hot topic and today, I’m exploring the impact of AI on recruiting. First, as a reminder, my team at Elevation Talent Group has two practice areas: human resources and marketing.  We are experts in recruiting and hiring in both spaces. We

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Getting Found on LinkedIn

FACT: More than 50% of companies recruiting on LinkedIn now use skills data to fill their roles. I’ve seen this fact (straight from LinkedIn) several times recently when I’m working inside of LinkedIn looking for great candidates and honestly? My eyes glossed right over it.

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Expert Series: Rita Chen, Chicago Marketer

This spring I’m celebrating twenty years in the recruiting industry. My daughter helped me determine that I’ve interviewed more than 12,000 people over the course of my career. 12,000! That number prompted me to reflect on certain interviews and people who have inspired me along

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The Pros and Cons of ChatGPT in Marketing

As technology continues to advance and transform the way we do business, chatbots and AI-powered tools are becoming increasingly popular in the world of marketing. One of the most exciting and innovative tools in this space is ChatGPT, a state-of-the-art language model developed by OpenAI.

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