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Author: Lana Johnson

The Evolution of Marketing Teams: 2025 and Beyond

As we cross the halfway point of 2024 and start approaching 2025, the world of marketing continues to transform with unprecedented speed, fueled by rapid technological advances and shifts in consumer behavior. This exciting evolution requires us to take a fresh look at the skills

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Building Your Digital Marketing Career

In today’s fast-paced digital age, a career in digital marketing offers abundant opportunities for creativity, innovation, and growth. Whether you’re just starting out or looking to transition into a new role, building a successful digital marketing career requires a strategic approach. Here’s a comprehensive guide

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Freelance, Agency, or In-House: Which is Best for You?

In the dynamic and ever-evolving field of marketing, professionals can choose from several career paths, each offering unique opportunities and challenges. Among the most common career options are freelance, in-house, and agency marketing roles. Understanding the distinctions between these pathways is crucial for making an

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Graduates: Navigating Today’s Job Market

As college seniors prepare to enter the workforce, they face a challenging job market marked by increased competition and cautious hiring practices. In a recent interview on “Here’s Your Money Briefing,” Wall Street Journal reporter Lindsay Ellis provided valuable insights and strategies for graduating students

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Marketing Yourself

In today’s job market, simply submitting a resume and cover letter may not be enough to stand out from the crowd. Whether you’re a seasoned professional or just starting out in your career, developing a compelling personal brand can make all the difference in landing

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Crafting Your Ideal Job Profile

Embarking on a job search can feel like stepping into a maze, with numerous paths and considerations to navigate. When you invest time to develop a clear understanding of your personal needs and wants, you’ll increase your job search confidence and success. In today’s competitive

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