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The Future of Social Media Careers

In the fast-paced world of social media, change is the only constant. As platforms evolve and new technologies emerge, so too do the careers built around these dynamic environments. Whether you’re a seasoned social media professional or just starting your journey, keeping an eye on

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Building Your SEO Portfolio

In the competitive field of SEO, having a strong portfolio is crucial for showcasing your expertise, demonstrating your impact, and standing out to potential employers. While resumes and cover letters provide a snapshot of your qualifications and experience, a well-crafted portfolio offers a deeper dive

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The Evolution of Marketing Teams: 2025 and Beyond

As we cross the halfway point of 2024 and start approaching 2025, the world of marketing continues to transform with unprecedented speed, fueled by rapid technological advances and shifts in consumer behavior. This exciting evolution requires us to take a fresh look at the skills

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Building Your Digital Marketing Career

In today’s fast-paced digital age, a career in digital marketing offers abundant opportunities for creativity, innovation, and growth. Whether you’re just starting out or looking to transition into a new role, building a successful digital marketing career requires a strategic approach. Here’s a comprehensive guide

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Tell Your Story With Marketing Metrics

Earlier this week, I spent an hour with a colleague who is looking to find her next marketing opportunity. I’ve known Alex casually for 8 years. I knew Alex did ‘marketing’, but I didn’t know what she did with any kind of detail. We talked.

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Navigating Networking Nuances

Networking can feel uncomfortable, intimidating, or like swimming in uncharted waters for active job seekers. There are so many questions about how/when/where to do it right and a whole lot of conflicting information out there to confuse the subject more. For those that find networking

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