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Category: News

Job Interviews: Turn Weakness Into Strength

I recently had a career exploration conversation with a talented marketing leader and they shared that they kept stumbling on the age-old interview question: “What’s your biggest weakness?” It’s a classic interview question—and it’s still very much alive in 2025. While it might seem like

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Steady Your Search During a Rocky Economy

When headlines talk about tariffs, inflation, and economic uncertainty, it’s natural to feel anxious—especially if you’re searching for a new job. A rocky economy can make even the most seasoned professionals feel uneasy. But while it’s true that hiring may slow in some sectors, opportunities

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Target companies, network, and get hired

Target Companies, Build Relationships, Get Hired

If you’re a marketing or creative professional searching for your next opportunity, you’ve likely felt the frustration of applying online and getting lost in the shuffle. The truth is, many companies already have candidates in mind—or they’re filling roles through referrals, recruiters, or internal networks.

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Using AI in your job search

Using AI to Prep for Interviews

Job interviews can be nerve-wracking. Whether it’s your first interview or one in a long line of conversations, preparing effectively can make all the difference. That’s where artificial intelligence (AI) can help. By leveraging AI tools, you can improve your confidence, craft better answers, and

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AI can support communication efficiency in marketing

Unlocking Marketing Efficiency with AI

In a fast-paced marketing landscape filled with growing demands, AI can be a solution to streamline communication and improve efficiency. I recently listened to a webinar from Grammarly,  hosted by their CMO Lena Waters, which shed light on the pressing challenges facing marketers today, such

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Essential Skills for Marketing Success

In today’s competitive business environment, having the right marketing team is crucial for success. The right talent can make the difference between a campaign that falls flat and one that drives significant growth. But with the marketing landscape constantly evolving, identifying top marketing talent requires

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