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Category: News

Tell Your Story With Marketing Metrics

Earlier this week, I spent an hour with a colleague who is looking to find her next marketing opportunity. I’ve known Alex casually for 8 years. I knew Alex did ‘marketing’, but I didn’t know what she did with any kind of detail. We talked.

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Navigating Networking Nuances

Networking can feel uncomfortable, intimidating, or like swimming in uncharted waters for active job seekers. There are so many questions about how/when/where to do it right and a whole lot of conflicting information out there to confuse the subject more. For those that find networking

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Marketing Yourself

In today’s job market, simply submitting a resume and cover letter may not be enough to stand out from the crowd. Whether you’re a seasoned professional or just starting out in your career, developing a compelling personal brand can make all the difference in landing

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Modern Marketing Excellence

Mirror, mirror on the wall, who is the ‘fairest marketer of all’? I wrote this blog to help you think about marketing in the broadest way and, by doing that, remind you of the context in which you practice your craft and share a framework

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Crafting Your Ideal Job Profile

Embarking on a job search can feel like stepping into a maze, with numerous paths and considerations to navigate. When you invest time to develop a clear understanding of your personal needs and wants, you’ll increase your job search confidence and success. In today’s competitive

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Navigating Interviews: Dos & Don’ts

Searching for a new role is one of the top 3 most stressful periods of your life (along with moving and getting married). It isn’t something you do regularly, so it’s natural that you’re not an expert on resume writing, interviewing, choosing the right recruiters

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